Starting with how the brand sees itself (Brand Positioning and Brand Personality), to what it commits to offering or doing (Brand Promise) and the fundamental principles by which it will live (Brand Values), we define the strategic framework of the brand in a fashion that strikes a compelling difference with the target audiences.

It is only then that we proceed to shaping the physical framework of the brand to reveal a unique identity that will stand the test of times.

-scope Ateliers, Design and Branding Agency, Beirut, Lebanon. © 2012–2019. All rights reserved.