The Higher Art of Geek
Geek Express transitions from a popular and sub-culture platform for collectables to an exhibition gallery celebrating the artistry of illustration, comic, pop and street art by established and up-and-coming artists.
The one-of-a-kind Beirut space needed a new logo that expressed the more established identity and purpose, as the previous bubble-comic logo became more of a novelty.
-scope Ateliers designed a distinct typographic logo/emblem inspired by primary colour schemes and angular overlapping formations of modernist Art. The visual language somehow places the gallery within an existing lineage while also using a recognisable means of communication similar to the works that are displayed. In the same vein, it was also important to develop a standout identity that maintained its visual integrity and was recognizable in black and white as well as in colour.