Redefining Karen Chekerdjian's brand architecture and its articulation
Collaborating with designer/artist Karen Chekerdjian entails a continuous re-evaluation of process. The end product always emerges before the method of development, determining where the design will go.
The seamless reformation of the existing brand identity and its articulation has been ongoing since 2013. When working with Karen Chekerdjian’s branded material, -scope Ateliers focuses on minute details, materiality and refined craftsmanship, applying minimal graphic intervention. Each design is methodically conceived, almost to the point where they seem under-designed, in order to foreground the objects and images so that they speak for themselves.