The Watches & Accessories Retail
Romance Time, a multi-brand retail shop that offers a wide range of watch brands and styles, needed to lift its brand identity. Though with outlets present in the country's main malls and destinations, Romance Time lacked name and brand equity, as customers only recognized the stores by the watch-brands that are sold. Communication (outdoor and social media) was mainly watch-brand oriented.
-scope Ateliers created an uplifted brand identity, combining a new – simple and modern – logotype with a tagline, "Watches & Accessories".
In the same vein, -scope Ateliers developed all branded material, including shop signs and bags, and templates and guidelines for a recognizable means of communication.