The Second Story

The Urban Gentleman's Boutique

The Second Story is a boutique for the urban gentleman, that blends classic style with contemporary elegance.

-scope Ateliers assisted in naming and worked on developing the retail brand visual identity: The Second Story refers to the store's location, but is also a hint to the man who is set on creating a distinct signature of his own. His second story.

 
The Second Story
 
-scope Ateliers, Design and Branding Agency, Beirut, Lebanon. © 2012–2019. All rights reserved.