Fabrics for Communication
With its first stall in the bustling Souq al-Hamadiyyeh in Damascas, the Wardé fabricant has been expanding since the late 1800s. More than a hundred years later and with over a dozen outlets across the Middle East and North African region, the fabric empire has over tens and thousands of fabric and wallpaper samples to its name.
-scope Ateliers created and developed a communication platform in order to help guide consumers through the potentials of the textile retailers massive and rather overwhelming collection. A series of thematic catalogues (by style and use) were designed to target client-specific needs. An Advanced Search Engine featured on the new website and used in-store on tablets was also developed to filter through the vast collection depending on specified criteria (use, material, pattern, treatment and style).