A New Trusted Bank on the Financial Scene
In a context marked by economic uncertainty, FFA Private Bank evolved into Investment & Capital Bank (بنك الاستثمار والتمويل), or I&C, responding to the urgent need to restore financing and confidence within the Lebanese economy. This transformation signaled a new chapter, positioning I&C as a stable and reliable financial partner for both individuals and corporations, while carrying forward the legacy of an established institution.
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The identity was conceived by building on the existing equity of FFA rather than erasing it. The emblem reinterprets the original three-line motif, reoriented upward to suggest growth and continuity. Inscribed within a square, the mark balances movement with stability: the triple-slash evokes steady progression, while the geometric frame reinforces solidity and trust. The result is a visual system that communicates reassurance, resilience, and forward momentum.
The challenge lay in expressing renewal without rupture. The new identity needed to signal change and optimism while preserving the credibility and trust associated with FFA, particularly within a fragile financial and economic landscape.
Scope of work
