The Watches & Accessories Retail

Romance Time, the multi-brand retail shop that offers a wide range of watch brands and styles, was in need of a brand overhaul. Despite having outlets in the country's top malls and destinations, the brand lacked name recognition and equity among customers who only identified the stores by the watch brands they sold. -scope Ateliers created an elevated brand identity that combined a simple, modern logotype with the tagline "Watches & Accessories".

With the new brand identity in place, we went on to develop all the branded materials necessary to give Romance Time a recognizable means of communication. From shop signs and bags to templates and guidelines, every detail was carefully considered to ensure a cohesive and eye-catching visual language that truly reflected the brand's mission.