A website instigated by a redefined brand architecture
The seamless reformation of Karen Chekerdjian’s brand identity and its articulation, ongoing since 2013, finds echo in a website that evolves in parallel with her brand architecture.
Karen Chekerdjian’s design philosophy evokes gesture, timeless qualities and a sense of place, and continuously pushes her to move beyond the limitations of the furniture industry.
In 2010, Chekerdjian created her own eponymous brand in order to make signature furniture pieces based on essentially handmade production with natural materials and high-quality finishing. For Karen, making furniture is not a matter of style, but a means of researching new languages and potentials for dialogue. Her uncompromising philosophy and sharp approach has positioned her brand at the cusp between architecture, fine art and design.
