Branding and Identity: Positioning, Personality, and Expression
Strategy comes first; identity follows.
We develop brand identities as systems: from brand strategy and brand architecture through naming, logo design, and typographic and visual languages, conceived to hold and evolve across every context a brand encounters.
The Lab by Naggiar
Sursock Museum
Atelier Ghattas – 1961 –
ArchYom | Architecture in Dialogue with Time
Matelec’s Evolved Identity
Marina Inc. Printers
Mansam Fine Fragrances
Flour Power | Lebanese Flatbreads
Salwa London | Bakery
Nayla | eat . sip . shop
Tavolina | Italian eatery
Ovun | Lebanese Bakehouse
The Second Story (rebranding)
I&C Bank
S2 Silkscreen
Sufra | Flavors from the Valley
Attié Frères
1969 Outlet
Lyliad | Leathercrafts
Karm Olives
FFA Private Bank
Beirut Art Center
Beirut Human Rights Week
Al Mouajjanati
Wild Ammiq
Amaretti | Pâtisserie • Café
B-West
The Second Story
Romance Time
Geek Express
Karen Chekerdjian
Selim Mouzannar
Vitadea
Le Bristol – Beyrouth
Les Gourmandises du Bristol
Kerb Bistro
Miel du Levant
La pralinoise
Jabal Moussa
