An Enchanting Tribute to Arabian Heritage
Mansam isn't just a perfumery; it's an enchanting tribute to Arabian heritage, skillfully blending the ancient alchemy of Al Kindi with modern science to create fragrances that transcend time and culture. Each scent crafted by Mansam embodies an emotion or feeling, invoking passions and memories while inspiring forward-thinking perspectives.
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At the heart of Mansam's brand identity lies its emblem, created using Arabic calligraphic techniques, drawing inspiration from the noble date palm tree, celebrated for its symbolism of rest and hospitality in Islamic culture.
The visual identity’s structure evokes the natural elements of the Arabian landscape while the color palette unfolds in layered tones of gold, desert hues, sunset warmth, and pearlescent light, echoing the emotional depth and refinement of the fragrances themselves.
The challenge was to create a luxury fragrance identity that honors deep cultural heritage without falling into nostalgia or ornamentation. The brand needed to convey emotion, craftsmanship, and authenticity while remaining contemporary and globally resonant. Balancing symbolism with restraint was essential to ensure the identity felt timeless, refined, and aligned with Mansam’s forward-looking vision.
Scope of work
