A refreshed brand identity and architecture for one of Riyadh’s most trusted printers

With 25 years of experience and a reputation for delivering precision and quality, Marina Inc. Printers sought to clarify and elevate their identity. -scope Ateliers was invited to rethink the brand from the ground up, with particular attention to its structure and future-facing positioning. 

Drawing on the logic of the existing emblem—four stacked blocks—we introduced a refreshed brand architecture that gave each of the company’s divisions (Commercial Printing, Packaging, Large Format Printing, and Fabrication) its own distinct color and visual cue.

We reinterpreted the original mark in three dimensions, creating a bold, versatile symbol that anchors the brand’s visual system. From a streamlined wordmark to a modular set of icons and illustrations, the new identity brings coherence across all platforms (digital and physical) while expressing Marina’s spirit of technical mastery, continuous modernization, and client-first dedication.