Powering the Future: Matelec’s Evolved Identity
Matelec, a leader in electrical equipment manufacturing and power infrastructure contracting since 1974, has evolved into a multinational presence across Europe, Africa, and the Middle East. As the company expands its reach and diversifies its offerings, a strong and unified brand identity becomes essential to reinforcing trust and recognition in an increasingly competitive market.
Matelec’s uplifted logo
Matelec’s old logo
-scope Ateliers led the rebranding by preserving the core equity of Matelec’s identity while introducing a refined and contemporary look. The signature M emblem, inspired by the sharp geometric forms of transformer materials, was reimagined within a circular frame to balance strength with approachability. A new wordmark with rounded type and lower-case lettering further enhances the brand’s accessibility. Complemented by a dynamic secondary color palette and cohesive design system, the refreshed identity modernizes Matelec’s image while staying true to its industrial roots.
The visual identity builds on Matelec’s existing equity while refining it into a more cohesive and contemporary system. The emblem reinterprets the brand’s historic “M,” drawing from the sharp geometry of transformer components and enclosing it within a circular form to balance strength and accessibility. Rounded letterforms and lower-case typography soften the identity without diminishing its authority, while a dynamic secondary color palette and modular system allow the brand to scale coherently across sectors, geographies, and applications.
The challenge was to modernize a well-established industrial brand without breaking continuity or trust. The identity needed to unify a diverse multinational presence, remain credible within highly technical fields, and project openness and clarity in a competitive market, all while preserving the robustness and recognition built over decades.
Scope of work
