A Delicatessen Icon Reimagined for Today — and Tomorrow
With roots dating back to 1961, Ghattas has long been synonymous with excellence in smoked salmon. But its original identity and naming (Raymond Ghattas – saumon fumé) no longer reflected the quiet authority of a leading brand on the Beirut delicatessen scene. A new chapter was due, one that could both honor its heritage and position it for broader horizons.
-scope Ateliers reimagined the brand as Atelier Ghattas –1961–, grounding it in the language of savoir-faire and timeless quality.
The visual identity is clean, restrained, and confident: from the refined wordmark and emblem to packaging that balances shelf elegance with practical clarity while signaling a high-end product. The result is a transformation that respects heritage while opening the door to regional expansion, wider recognition, and a stronger shelf presence across markets.
The challenge was to modernize a long-standing delicatessen icon without severing its historical legitimacy. The identity needed to move beyond a personal, descriptive naming structure while preserving trust, quality, and recognition, positioning the brand for expansion without losing its rootedness in craft and heritage.
Scope of work
