A Delicatessen Icon Reimagined for Today — and Tomorrow

With roots dating back to 1961, Ghattas has long been synonymous with excellence in smoked salmon. But its original identity and naming (Raymond Ghattas – saumon fumé) no longer reflected the quiet authority of a leading brand on the Beirut delicatessen scene. A new chapter was due, one that could both honor its heritage and position it for broader horizons.

-scope Ateliers reimagined the brand as Atelier Ghattas – 1961 –, grounding it in the language of savoir-faire and timeless quality. The visual identity is clean, restrained, and confident: from the refined wordmark and emblem to packaging that balances shelf elegance with practical clarity. The result is a transformation that respects heritage while opening the door to regional expansion, wider recognition, and a stronger shelf presence across markets.