A space for material exploration and creative dialogue

The Lab by Naggiar stands at the crossroads of craftsmanship and innovation. Conceived as a “playground of possibilities,” it expands the company’s expertise in metalwork into a realm of experimentation and creative exchange. A space where materials are explored, ideas refined, and fabrication becomes a form of design inquiry.

-scope Ateliers was entrusted with defining The Lab as a distinct yet connected entity within Naggiar’s brand architecture, from strategic positioning and naming to the creation of its visual identity. The resulting system, built around bold geometric lettering and flexible layouts, captures the energy and precision of cutting, folding, and assembling metal. Its adaptable compositions reflect the curiosity and rigor at the heart of The Lab — where making, thinking, and testing converge in a shared pursuit of innovation.