Launching the new production space through design, making, and experimentation.
In October 2025, The Lab by Naggiar officially launched during We Design Beirut. Conceived as a "playground of possibilities", the event brought together eleven artists and designers who were invited to create unique pieces exploring the capabilities of the newly established production facility. Produced at The Lab itself, the works transformed the space into a temporary exhibition celebrating experimentation, collaboration, and making.
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Drawing on exhibition design principles, the visual system was developed to connect the identity of The Lab with the wider framework of We Design Beirut. Wall texts, artwork labels, and interpretive materials were conceived as an integral part of the visitor experience, guiding audiences through the exhibition while highlighting both the creative process and the production expertise behind each piece. Printed on white coated metal and fabricated entirely at The Lab, the graphics became a direct demonstration of the space's capabilities.
