A renewed dialogue between timeless icons and Beirut’s audiences

For its presentation at the Sursock Museum in Beirut, Divas: From Oum Kalthoum to Dalida was reimagined to resonate with the local audience’s emotional connection to these legendary figures. -scope Ateliers developed the exhibition’s visual communication—from posters and billboards to social media and printed materials—transforming the Institut du monde arabe’s original red velvet curtains into a horizontal red band that reveals a diva’s gaze while concealing the rest of her face, capturing the glamour and enduring allure embodied by the divas themselves.

Within the exhibition, -scope Ateliers reinterpreted the original scenographic graphics to harmonize with Sursock’s spatial layout, adapting wall texts, image arrangements, captions, and didactic elements. Set within a scenography thoughtfully adapted to the museum’s architecture, these graphics contribute to a fluid visual journey through the voices and legacies of these extraordinary women—an experience that bridges nostalgia and contemporaneity and celebrates the lasting influence of Arab cultural icons.