A cultural year, reinterpreted as a retail concept
1969, a new men’s outlet concept in the heart of Achrafieh, offers a wide variety of men’s fashion apparel and accessories. Opened in 2019, 50 years after events of great importance in the popular culture, 1969 pays tribute to an iconic year that still fascinates, brought to life through the branding, decor and memorabilia around the store.
Photos © Misfits
That was the year the human race first set foot on a celestial body outside the Earth, an event watched worldwide by millions. That summer, the famous Woodstock music festival took place in upstate New York, crystallizing the culture and identity of a whole generation. The Beatles, the Western world's most popular band, released their final album to be recorded: Abbey Road.
The identity treats 1969 not as a date, but as a graphic and cultural anchor. Its typographic construction draws from the visual language of the late 1960s, while color and form introduce tension, overlap, and movement. References to discount culture are embedded rather than declared, allowing meaning to emerge through reading rather than instruction. This system is further enriched through the use of public-domain imagery from the year itself, situating the brand within a shared visual memory while keeping it open, flexible, and contemporary.
An outlet in Beirut, 1969 offers discounted prices ending with 19 or 69 (items start at $69, then $119, $169, etc.).
Scope of work
