Atelier Ghattas

A delicatessen icon reimagined for today — and tomorrow

With roots dating back to 1961, Ghattas has long been synonymous with excellence in smoked salmon. But its original identity and naming (Raymond Ghattas saumon fumé) no longer reflected the quiet authority of a leading brand on the Beirut delicatessen scene. A new chapter was needed; one that honors tradition while embracing evolution.

-scope Ateliers helped in renaming and rebranding the company as Atelier Ghattas – 1961 –, grounding it in the language of savoir-faire and timeless quality. The visual identity is clean, restrained, and confident: from the refined wordmark and emblem to packaging that balances shelf elegance with practical clarity. It’s a transformation that respects heritage while opening the door to regional expansion, wider recognition, and a stronger shelf presence across markets.