Sursock Museum

Branded collaterals: Structure as signature.

Working with the Sursock Museum meant entering an existing visual language with care. It meant extending and refining its assets to consolidate a coherent house style across applications.

At the center of the identity stands the museum’s façade, the distinguished Beiruti residence built in 1912. Long embedded in the institution’s seal, it becomes both anchor and instrument. We developed a series of declinations departing from a precise line drawing: at times restrained and monochrome, at others subtly activated through color, most often by illuminating the stained-glass windows, allowing light to punctuate the structure.