Extending the exhibition identity into space
For Don’t Get Me Wrong, the Lebanese Pavilion at the 61st International Art Exhibition of La Biennale di Venezia, -scope Ateliers developed the exhibition wall branding accompanying the scenography developed by EAST Architecture Studio and Nabil Nahas’ monumental installation.
Conceived in continuity with the publication designed for the Pavilion, the visual system translated the project’s editorial identity into architectural scale, extending its typographic language, color palette, and bilingual structure across the Pavilion’s exterior walls and introductory spaces.
Photo credit ©EAST Architecture Studio; ©LVAA
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Typography in Arabic, English, and Italian was treated with careful hierarchy and rhythm. Scale played a central role: the exhibition title became both a graphic marker and a spatial gesture, visible from afar yet integrated into the architectural flow of the Pavilion.
